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Aug 5, 2025

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4 min read

ChatGPT is Now The Worst Kind Of Friend At Brunch

700-million weekly users later, OpenAI realises your parasocial relationship with a chatbot might not be ‘thriving’.

Aug 1, 2025

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5 min read

Women’s Football: The Data You Can’t Afford to Ignore

6 billion ads. €128 million revenue. One media moment that just made your 2025 plan look irrelevant.

Jul 28, 2025

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3 min read

Google Just Replaced Your Job With a Button

Generative AI, keywordless search, and 27% uplift. Oh, and maybe a federal breakup.

United Internet Just Went Full Bond Villain

Aug 7, 2025

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3 min read

United Internet Just Went Full Bond Villain

Ignore at your own risk. Germany’s broadband giant just turned its DSP whisper into a boardroom scream.

Netflix Just Rewired The Entire Entertainment Industry

Jul 22, 2025

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4 min read

Netflix Just Rewired The Entire Entertainment Industry

From El Eternauta to mid-roll mind control, here’s how Netflix turned your binge into a beta test.

Jul 25, 2025

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3 min read

Office Screens Are Secretly Booking Your Boss’s Next Business Trip

68% Book Business Trips at Work and You’re Still Wasting Budget on Airports?

Jul 24, 2025

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3 min read

View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

Because interrupting The Godfather with a toothpaste ad is still a crime

Jul 23, 2025

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4 min read

Mobile Ate the Budget – And It’s Not Giving It Back

Programmatic’s 2025 glow-up has one name: Mobile. The rest of you can fight for scraps.

Jul 22, 2025

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3 min read

ChatGPT Agent - What You Need to Know

It clicks. It scrolls. It builds decks while you nap. OpenAI’s Agent Mode is here to replace your intern... and maybe you.

Jul 21, 2025

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4 min read

OpenXSelect – The SSP’s Revenge Plot

Because who needs a DSP when the SSP just learned how to walk, talk, and close deals?

Agencies, You’re Being Replaced (And Here's Why)

Jul 18, 2025

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3 min read

Agencies, You’re Being Replaced (And Here's Why)

SBS just lit a fire under the old agency model.

Smartclip’s AI Sidekicks Are Here to Save Your Sorry Ad Ops

Jul 18, 2025

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3 min read

Smartclip’s AI Sidekicks Are Here to Save Your Sorry Ad Ops

Because nothing says "future-ready" like outsourcing your entire workflow to a robot named Dave.

CTV is the New Black – 58% of Marketers Ditch Old Media for New Screens

Jul 17, 2025

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3 min read

CTV is the New Black – 58% of Marketers Ditch Old Media for New Screens

From testing the waters to buying the yacht. Welcome to CTV’s glow-up era.

Google’s AI Max Campaigns Just Got a Brain – And Yes, You’re Still in Control (Sort Of)

Jul 16, 2025

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3 min read

Google’s AI Max Campaigns Just Got a Brain – And Yes, You’re Still in Control (Sort Of)

Creative control meets algorithmic overlord in Google’s latest AI update

Jul 15, 2025

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5 min read

The DSP War Just Went Nuclear

Amazon, Google, Criteo – Who Wins The Power Grab?

Programmatic’s Not Dead, Just Evolving – and WARC Has the Receipts

Jul 14, 2025

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3 min read

Programmatic’s Not Dead, Just Evolving – and WARC Has the Receipts

Adland’s favourite scapegoat gets a glow-up, AI gets bossy, and DOOH gets its programmatic passport.

Jul 11, 2025

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6 min read

✉️ This Week in AdTech: 11/07/25

Programmatic’s getting a glow-up, CTV’s still in therapy, and Amazon DSP just became everyone’s favourite ex.

The DSP Land Grab – Retail’s New Programmatic Power Play

Jul 10, 2025

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6 min read

The DSP Land Grab – Retail’s New Programmatic Power Play

Who needs loyalty cards when you’ve got DSPs printing money faster than a Tesco Clubcard double points weekend?

Disney+ Meets Downton – ITV and the Mouse Make it Official

Jul 10, 2025

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3 min read

Disney+ Meets Downton – ITV and the Mouse Make it Official

Love Island meets Andor, Kardashians meet Karen Pirie – and yes, it's all legal.

India’s Influencer Industry Is Playing With Fire (And It’s Loving It)

Jul 10, 2025

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5 min read

India’s Influencer Industry Is Playing With Fire (And It’s Loving It)

Kofluence’s 2025 Risk Appetite Report says it loud – if you’re not courting controversy, you’re probably not trending...

Outdoor Advertising Just Body-Slammed Digital and TV

Jul 9, 2025

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4 min read

Outdoor Advertising Just Body-Slammed Digital and TV

Turns out that billboard you ignored on the way to Pret is doing more for your brand than your entire Meta strategy.

Jul 9, 2025

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4 min read

Meta Robs Apple’s AI Genius

Ruoming Pang ditches the Cupertino cult for Meta’s AGI funhouse—and the talent war just got personal.

Criteo Goes Full DSP: Retail Media Just Got a Whole Lot Spicier

Jul 8, 2025

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3 min read

Criteo Goes Full DSP: Retail Media Just Got a Whole Lot Spicier

Forget fixed rates—Criteo's auction-based retail media is here to shake the shelves.

Trainline Turns Commerce Media Up to Full Throttle

Jul 7, 2025

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3 min read

Trainline Turns Commerce Media Up to Full Throttle

What do you get when a rail app, a header bidding wrapper, and some juicy first-party data walk into a pub?

Jul 7, 2025

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4 min read

Castore’s AI Pop-Up Glow-Up: 14% Sign-Up Surge

Castore’s Sexy AI Formula for First-Party Glory...

Google’s "Please Don’t Break Us Up" Tour Begins

Jul 7, 2025

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4 min read

Google’s "Please Don’t Break Us Up" Tour Begins

DOJ pressure has Big G playing nice with the ad tech kids (for now).

Meta Targets Full AI Automation of Ad Creation and Targeting by 2026

Jul 6, 2025

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4 min read

Meta Targets Full AI Automation of Ad Creation and Targeting by 2026

The robots are coming for your job, but they’ll optimise it first.

Jul 5, 2025

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4 min read

John Lewis Goes Off-Site

The high-street darling is now a full-blown data pimp... a move 10 years late, yet right on time.

The AdTech Journal

ChatGPT is Now The Worst Kind Of Friend At Brunch

Women’s Football: The Data You Can’t Afford to Ignore

Google Just Replaced Your Job With a Button

United Internet Just Went Full Bond Villain

Netflix Just Rewired The Entire Entertainment Industry

Office Screens Are Secretly Booking Your Boss’s Next Business Trip

View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

Mobile Ate the Budget – And It’s Not Giving It Back

ChatGPT Agent - What You Need to Know

OpenXSelect – The SSP’s Revenge Plot

Agencies, You’re Being Replaced (And Here's Why)

Smartclip’s AI Sidekicks Are Here to Save Your Sorry Ad Ops

CTV is the New Black – 58% of Marketers Ditch Old Media for New Screens

Google’s AI Max Campaigns Just Got a Brain – And Yes, You’re Still in Control (Sort Of)

The DSP War Just Went Nuclear

Programmatic’s Not Dead, Just Evolving – and WARC Has the Receipts

✉️ This Week in AdTech: 11/07/25

The DSP Land Grab – Retail’s New Programmatic Power Play

Disney+ Meets Downton – ITV and the Mouse Make it Official

India’s Influencer Industry Is Playing With Fire (And It’s Loving It)

Outdoor Advertising Just Body-Slammed Digital and TV

Meta Robs Apple’s AI Genius

Criteo Goes Full DSP: Retail Media Just Got a Whole Lot Spicier

Trainline Turns Commerce Media Up to Full Throttle

Castore’s AI Pop-Up Glow-Up: 14% Sign-Up Surge

Google’s "Please Don’t Break Us Up" Tour Begins

Meta Targets Full AI Automation of Ad Creation and Targeting by 2026

John Lewis Goes Off-Site

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