The AdTech Journal

Join 2,500+ digital pros looking smarter in meetings by getting the best stories, insights and unfiltered opinions before their boss.

It’s free btw.

Probably trusted by the readers of:

Jul 10, 2025

•

3 min read

Disney+ Meets Downton – ITV and the Mouse Make it Official

Love Island meets Andor, Kardashians meet Karen Pirie – and yes, it's all legal.

Jul 10, 2025

•

5 min read

India’s Influencer Industry Is Playing With Fire (And It’s Loving It)

Kofluence’s 2025 Risk Appetite Report says it loud – if you’re not courting controversy, you’re probably not trending...

Jul 9, 2025

•

4 min read

Outdoor Advertising Just Body-Slammed Digital and TV

Turns out that billboard you ignored on the way to Pret is doing more for your brand than your entire Meta strategy.

The DSP Land Grab – Retail’s New Programmatic Power Play

Jul 10, 2025

•

6 min read

The DSP Land Grab – Retail’s New Programmatic Power Play

Who needs loyalty cards when you’ve got DSPs printing money faster than a Tesco Clubcard double points weekend?

Jul 7, 2025

•

4 min read

Castore’s AI Pop-Up Glow-Up: 14% Sign-Up Surge

Castore’s Sexy AI Formula for First-Party Glory...

Jul 9, 2025

•

4 min read

Meta Robs Apple’s AI Genius

Ruoming Pang ditches the Cupertino cult for Meta’s AGI funhouse—and the talent war just got personal.

Jul 8, 2025

•

3 min read

Criteo Goes Full DSP: Retail Media Just Got a Whole Lot Spicier

Forget fixed rates—Criteo's auction-based retail media is here to shake the shelves.

Jul 7, 2025

•

3 min read

Trainline Turns Commerce Media Up to Full Throttle

What do you get when a rail app, a header bidding wrapper, and some juicy first-party data walk into a pub?

Google’s "Please Don’t Break Us Up" Tour Begins

Jul 7, 2025

•

4 min read

Google’s "Please Don’t Break Us Up" Tour Begins

DOJ pressure has Big G playing nice with the ad tech kids (for now).

Meta Targets Full AI Automation of Ad Creation and Targeting by 2026

Jul 6, 2025

•

4 min read

Meta Targets Full AI Automation of Ad Creation and Targeting by 2026

The robots are coming for your job, but they’ll optimise it first.

Jul 5, 2025

•

4 min read

John Lewis Goes Off-Site

The high-street darling is now a full-blown data pimp... a move 10 years late, yet right on time.

Jul 4, 2025

•

4 min read

DoorDash’s Ad Tech Glow-Up

DoorDash just became one of the most advanced retail media networks on the planet.

Jul 4, 2025

•

4 min read

Amazon Prime Day 2025 Extension

The strategic implications for programmatic advertising... double the days, double the deals... double the burnout.

Jul 3, 2025

•

20 min read

The Big Fat DSP Directory 2025

The ultimate cheat sheet for choosing the best DSP without losing the will to live.

The Trade Desk’s AI Dream Turns Into a Legal Nightmare

Jul 3, 2025

•

4 min read

The Trade Desk’s AI Dream Turns Into a Legal Nightmare

From “Kokai” to court case — a masterclass in how not to launch your AI platform.

Microsoft Pulls the Plug on Xandr Invest

Jul 2, 2025

•

3 min read

Microsoft Pulls the Plug on Xandr Invest

AI is in, old-school DSPs are out. RIP Xandr Invest, we barely used you.

Netflix’s Italian Job: Now Serving Ads With a Side of Data

Jul 1, 2025

•

4 min read

Netflix’s Italian Job: Now Serving Ads With a Side of Data

Netflix just made Italy its latest testing ground for ad tech sophistication—because what goes better with a Peroni than AI-powered midrolls?

Netflix Adds Yahoo DSP to Its Inner Circle

Jul 1, 2025

•

3 min read

Netflix Adds Yahoo DSP to Its Inner Circle

Because nothing says “premium inventory” like your ad sitting next to a K-drama death scene.

Criteo Opens the Retail Media Tap – Programmatic Now on Aisle 3

Jul 1, 2025

•

3 min read

Criteo Opens the Retail Media Tap – Programmatic Now on Aisle 3

Because who doesn’t want to bid on digital shelf space like it's Black Friday at a DSP?

Mobile vs TV: The Attention Tug of War No One’s Winning

Jul 1, 2025

•

3 min read

Mobile vs TV: The Attention Tug of War No One’s Winning

UK adults spend more time on their phones, but only TV makes them smile.

Meta’s New AI Toy Wants to Make Your Job Redundant

Jul 1, 2025

•

3 min read

Meta’s New AI Toy Wants to Make Your Job Redundant

Because who needs a creative team when you’ve got a button marked ‘Generate’?

Jul 1, 2025

•

3 min read

The Trade Desk Goes Hollywood

Now starring: your client’s product, in literally any scene.

Jun 30, 2025

•

3 min read

Subscriptions Rule, Display Drools

What happens when publishers start charging for content? Spoiler: It’s not your CPMs they care about anymore.

The Shift to AI-Native Marketing Technology: Inside the 2025 MarTech Overhaul

Jun 30, 2025

•

3 min read

The Shift to AI-Native Marketing Technology: Inside the 2025 MarTech Overhaul

No more assistants. AI's running the show. You just get to watch.

The Week Google Told Publishers to Pay Up or Shut Up

Jun 30, 2025

•

5 min read

The Week Google Told Publishers to Pay Up or Shut Up

Cannes was AI’s catwalk, but the real drama was in Google’s backroom deals.

Disney and Amazon's Power Play: The Programmatic Marriage We've Been Waiting For 🎯

Jun 27, 2025

•

2 min read

Disney and Amazon's Power Play: The Programmatic Marriage We've Been Waiting For 🎯

What happens when the House of Mouse meets the Everything Store?

The AdTech Journal

Probably trusted by the readers of:

Disney+ Meets Downton – ITV and the Mouse Make it Official

India’s Influencer Industry Is Playing With Fire (And It’s Loving It)

Outdoor Advertising Just Body-Slammed Digital and TV

The DSP Land Grab – Retail’s New Programmatic Power Play

Castore’s AI Pop-Up Glow-Up: 14% Sign-Up Surge

Meta Robs Apple’s AI Genius

Criteo Goes Full DSP: Retail Media Just Got a Whole Lot Spicier

Trainline Turns Commerce Media Up to Full Throttle

Google’s "Please Don’t Break Us Up" Tour Begins

Meta Targets Full AI Automation of Ad Creation and Targeting by 2026

John Lewis Goes Off-Site

DoorDash’s Ad Tech Glow-Up

Amazon Prime Day 2025 Extension

The Big Fat DSP Directory 2025

The Trade Desk’s AI Dream Turns Into a Legal Nightmare

Microsoft Pulls the Plug on Xandr Invest

Netflix’s Italian Job: Now Serving Ads With a Side of Data

Netflix Adds Yahoo DSP to Its Inner Circle

Criteo Opens the Retail Media Tap – Programmatic Now on Aisle 3

Mobile vs TV: The Attention Tug of War No One’s Winning

Meta’s New AI Toy Wants to Make Your Job Redundant

The Trade Desk Goes Hollywood

Subscriptions Rule, Display Drools

The Shift to AI-Native Marketing Technology: Inside the 2025 MarTech Overhaul

The Week Google Told Publishers to Pay Up or Shut Up

Disney and Amazon's Power Play: The Programmatic Marriage We've Been Waiting For 🎯

Subscribe to the AdTech Journal