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DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space

Aug 18, 2025

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4 min read

DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space

Forget shelf wobblers – your media plan is the new point-of-sale battleground.

David Sargant
David Sargant

AdTech

+2

United Internet Just Went Full Bond Villain

Aug 7, 2025

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3 min read

United Internet Just Went Full Bond Villain

Ignore at your own risk. Germany’s broadband giant just turned its DSP whisper into a boardroom scream.

David Sargant
David Sargant

AdTech

+2

ChatGPT is Now The Worst Kind Of Friend At Brunch

Aug 5, 2025

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4 min read

ChatGPT is Now The Worst Kind Of Friend At Brunch

700-million weekly users later, OpenAI realises your parasocial relationship with a chatbot might not be ‘thriving’.

David Sargant
David Sargant

AdTech

+3

Women’s Football: The Data You Can’t Afford to Ignore

Aug 1, 2025

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5 min read

Women’s Football: The Data You Can’t Afford to Ignore

6 billion ads. €128 million revenue. One media moment that just made your 2025 plan look irrelevant.

David Sargant
David Sargant

AdTech

+2

Google Just Replaced Your Job With a Button

Jul 28, 2025

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3 min read

Google Just Replaced Your Job With a Button

Generative AI, keywordless search, and 27% uplift. Oh, and maybe a federal breakup.

David Sargant
David Sargant

DOOH

+3

Office Screens Are Secretly Booking Your Boss’s Next Business Trip

Jul 25, 2025

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3 min read

Office Screens Are Secretly Booking Your Boss’s Next Business Trip

68% Book Business Trips at Work and You’re Still Wasting Budget on Airports?

David Sargant
David Sargant

AdTech

+3

View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

Jul 24, 2025

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3 min read

View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

Because interrupting The Godfather with a toothpaste ad is still a crime

David Sargant
David Sargant

AdTech

+2

Mobile Ate the Budget – And It’s Not Giving It Back

Jul 23, 2025

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4 min read

Mobile Ate the Budget – And It’s Not Giving It Back

Programmatic’s 2025 glow-up has one name: Mobile. The rest of you can fight for scraps.

David Sargant
David Sargant

AdTech

+2

Netflix Just Rewired The Entire Entertainment Industry

Jul 22, 2025

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4 min read

Netflix Just Rewired The Entire Entertainment Industry

From El Eternauta to mid-roll mind control, here’s how Netflix turned your binge into a beta test.

David Sargant
David Sargant
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