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Google Pixel 10: The AI Ad Machine in Your Pocket

Aug 21, 2025

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3 min read

Google Pixel 10: The AI Ad Machine in Your Pocket

Pixel 10 just made text threads your future ad inventory

David Sargant
David Sargant
DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space

Aug 18, 2025

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4 min read

DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space

Forget shelf wobblers – your media plan is the new point-of-sale battleground.

David Sargant
David Sargant
United Internet Just Went Full Bond Villain

Aug 7, 2025

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3 min read

United Internet Just Went Full Bond Villain

Ignore at your own risk. Germany’s broadband giant just turned its DSP whisper into a boardroom scream.

David Sargant
David Sargant
ChatGPT is Now The Worst Kind Of Friend At Brunch

Aug 5, 2025

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4 min read

ChatGPT is Now The Worst Kind Of Friend At Brunch

700-million weekly users later, OpenAI realises your parasocial relationship with a chatbot might not be ‘thriving’.

David Sargant
David Sargant
Women’s Football: The Data You Can’t Afford to Ignore

Aug 1, 2025

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5 min read

Women’s Football: The Data You Can’t Afford to Ignore

6 billion ads. €128 million revenue. One media moment that just made your 2025 plan look irrelevant.

David Sargant
David Sargant
Google Just Replaced Your Job With a Button

Jul 28, 2025

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3 min read

Google Just Replaced Your Job With a Button

Generative AI, keywordless search, and 27% uplift. Oh, and maybe a federal breakup.

David Sargant
David Sargant
Office Screens Are Secretly Booking Your Boss’s Next Business Trip

Jul 25, 2025

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3 min read

Office Screens Are Secretly Booking Your Boss’s Next Business Trip

68% Book Business Trips at Work and You’re Still Wasting Budget on Airports?

David Sargant
David Sargant
View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

Jul 24, 2025

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3 min read

View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

Because interrupting The Godfather with a toothpaste ad is still a crime

David Sargant
David Sargant
Mobile Ate the Budget – And It’s Not Giving It Back

Jul 23, 2025

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4 min read

Mobile Ate the Budget – And It’s Not Giving It Back

Programmatic’s 2025 glow-up has one name: Mobile. The rest of you can fight for scraps.

David Sargant
David Sargant
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