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David Sargant

Director of Advertising Operations | $1bn Ad Spend | AdTech Writer

Google Pixel 10: The AI Ad Machine in Your Pocket

AdTech

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Aug 21, 2025

Google Pixel 10: The AI Ad Machine in Your Pocket

Pixel 10 just made text threads your future ad inventory

David Sargant
David Sargant
DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space

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Aug 18, 2025

DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space

Forget shelf wobblers – your media plan is the new point-of-sale battleground.

David Sargant
David Sargant
United Internet Just Went Full Bond Villain

AdTech

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Aug 7, 2025

United Internet Just Went Full Bond Villain

Ignore at your own risk. Germany’s broadband giant just turned its DSP whisper into a boardroom scream.

David Sargant
David Sargant
ChatGPT is Now The Worst Kind Of Friend At Brunch

AdTech

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Aug 5, 2025

ChatGPT is Now The Worst Kind Of Friend At Brunch

700-million weekly users later, OpenAI realises your parasocial relationship with a chatbot might not be ‘thriving’.

David Sargant
David Sargant
Women’s Football: The Data You Can’t Afford to Ignore

AdTech

+3

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Aug 1, 2025

Women’s Football: The Data You Can’t Afford to Ignore

6 billion ads. €128 million revenue. One media moment that just made your 2025 plan look irrelevant.

David Sargant
David Sargant
Google Just Replaced Your Job With a Button

AdTech

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Jul 28, 2025

Google Just Replaced Your Job With a Button

Generative AI, keywordless search, and 27% uplift. Oh, and maybe a federal breakup.

David Sargant
David Sargant
Office Screens Are Secretly Booking Your Boss’s Next Business Trip

DOOH

+3

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Jul 25, 2025

Office Screens Are Secretly Booking Your Boss’s Next Business Trip

68% Book Business Trips at Work and You’re Still Wasting Budget on Airports?

David Sargant
David Sargant
View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

AdTech

+3

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Jul 24, 2025

View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

Because interrupting The Godfather with a toothpaste ad is still a crime

David Sargant
David Sargant
Mobile Ate the Budget – And It’s Not Giving It Back

AdTech

+2

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Jul 23, 2025

Mobile Ate the Budget – And It’s Not Giving It Back

Programmatic’s 2025 glow-up has one name: Mobile. The rest of you can fight for scraps.

David Sargant
David Sargant
Netflix Just Rewired The Entire Entertainment Industry

AdTech

+2

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Jul 22, 2025

Netflix Just Rewired The Entire Entertainment Industry

From El Eternauta to mid-roll mind control, here’s how Netflix turned your binge into a beta test.

David Sargant
David Sargant
ChatGPT Agent - What You Need to Know

AdTech

+3

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Jul 22, 2025

ChatGPT Agent - What You Need to Know

It clicks. It scrolls. It builds decks while you nap. OpenAI’s Agent Mode is here to replace your intern... and maybe you.

David Sargant
David Sargant
OpenXSelect – The SSP’s Revenge Plot

AdTech

+3

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Jul 21, 2025

OpenXSelect – The SSP’s Revenge Plot

Because who needs a DSP when the SSP just learned how to walk, talk, and close deals?

David Sargant
David Sargant
Agencies, You’re Being Replaced (And Here's Why)

SBS

+3

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Jul 18, 2025

Agencies, You’re Being Replaced (And Here's Why)

SBS just lit a fire under the old agency model.

David Sargant
David Sargant
Smartclip’s AI Sidekicks Are Here to Save Your Sorry Ad Ops

AdTech

+3

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Jul 18, 2025

Smartclip’s AI Sidekicks Are Here to Save Your Sorry Ad Ops

Because nothing says "future-ready" like outsourcing your entire workflow to a robot named Dave.

David Sargant
David Sargant
CTV is the New Black – 58% of Marketers Ditch Old Media for New Screens

AdTech

+2

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Jul 17, 2025

CTV is the New Black – 58% of Marketers Ditch Old Media for New Screens

From testing the waters to buying the yacht. Welcome to CTV’s glow-up era.

David Sargant
David Sargant
Google’s AI Max Campaigns Just Got a Brain – And Yes, You’re Still in Control (Sort Of)

AdTech

+1

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Jul 16, 2025

Google’s AI Max Campaigns Just Got a Brain – And Yes, You’re Still in Control (Sort Of)

Creative control meets algorithmic overlord in Google’s latest AI update

David Sargant
David Sargant
The DSP War Just Went Nuclear

Criteo

+5

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Jul 15, 2025

The DSP War Just Went Nuclear

Amazon, Google, Criteo – Who Wins The Power Grab?

David Sargant
David Sargant
Programmatic’s Not Dead, Just Evolving – and WARC Has the Receipts

DOOH

+2

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Jul 14, 2025

Programmatic’s Not Dead, Just Evolving – and WARC Has the Receipts

Adland’s favourite scapegoat gets a glow-up, AI gets bossy, and DOOH gets its programmatic passport.

David Sargant
David Sargant
✉️ This Week in AdTech: 11/07/25

Newsletter

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Jul 11, 2025

✉️ This Week in AdTech: 11/07/25

Programmatic’s getting a glow-up, CTV’s still in therapy, and Amazon DSP just became everyone’s favourite ex.

David Sargant
David Sargant
The DSP Land Grab – Retail’s New Programmatic Power Play

Retail

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Jul 10, 2025

The DSP Land Grab – Retail’s New Programmatic Power Play

Who needs loyalty cards when you’ve got DSPs printing money faster than a Tesco Clubcard double points weekend?

David Sargant
David Sargant
Disney+ Meets Downton – ITV and the Mouse Make it Official

Disney

+2

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Jul 10, 2025

Disney+ Meets Downton – ITV and the Mouse Make it Official

Love Island meets Andor, Kardashians meet Karen Pirie – and yes, it's all legal.

David Sargant
David Sargant
India’s Influencer Industry Is Playing With Fire (And It’s Loving It)

AdTech

+2

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Jul 10, 2025

India’s Influencer Industry Is Playing With Fire (And It’s Loving It)

Kofluence’s 2025 Risk Appetite Report says it loud – if you’re not courting controversy, you’re probably not trending...

David Sargant
David Sargant
Outdoor Advertising Just Body-Slammed Digital and TV

AdTech

+2

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Jul 9, 2025

Outdoor Advertising Just Body-Slammed Digital and TV

Turns out that billboard you ignored on the way to Pret is doing more for your brand than your entire Meta strategy.

David Sargant
David Sargant
Meta Robs Apple’s AI Genius

Apple

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Jul 9, 2025

Meta Robs Apple’s AI Genius

Ruoming Pang ditches the Cupertino cult for Meta’s AGI funhouse—and the talent war just got personal.

David Sargant
David Sargant
Criteo Goes Full DSP: Retail Media Just Got a Whole Lot Spicier

AdTech

+2

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Jul 8, 2025

Criteo Goes Full DSP: Retail Media Just Got a Whole Lot Spicier

Forget fixed rates—Criteo's auction-based retail media is here to shake the shelves.

David Sargant
David Sargant
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