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David Sargant

Director of Advertising Operations | $1bn Ad Spend

John Lewis Goes Off-Site

AdTech

+2

/

Jul 5, 2025

John Lewis Goes Off-Site

The high-street darling is now a full-blown data pimp... a move 10 years late, yet right on time.

David Sargant
David Sargant
DoorDash’s Ad Tech Glow-Up

DoorDash

+2

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Jul 4, 2025

DoorDash’s Ad Tech Glow-Up

DoorDash just became one of the most advanced retail media networks on the planet.

David Sargant
David Sargant
Amazon Prime Day 2025 Extension

Programmatic

+2

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Jul 4, 2025

Amazon Prime Day 2025 Extension

The strategic implications for programmatic advertising... double the days, double the deals... double the burnout.

David Sargant
David Sargant
The Big Fat DSP Directory 2025

AdTech

+3

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Jul 3, 2025

The Big Fat DSP Directory 2025

The ultimate cheat sheet for choosing the best DSP without losing the will to live.

David Sargant
David Sargant
The Trade Desk’s AI Dream Turns Into a Legal Nightmare

AdTech

+3

/

Jul 3, 2025

The Trade Desk’s AI Dream Turns Into a Legal Nightmare

From “Kokai” to court case — a masterclass in how not to launch your AI platform.

David Sargant
David Sargant
Microsoft Pulls the Plug on Xandr Invest

Microsoft

+2

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Jul 2, 2025

Microsoft Pulls the Plug on Xandr Invest

AI is in, old-school DSPs are out. RIP Xandr Invest, we barely used you.

David Sargant
David Sargant
Netflix’s Italian Job: Now Serving Ads With a Side of Data

Italy

+3

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Jul 1, 2025

Netflix’s Italian Job: Now Serving Ads With a Side of Data

Netflix just made Italy its latest testing ground for ad tech sophistication—because what goes better with a Peroni than AI-powered midrolls?

David Sargant
David Sargant
Netflix Adds Yahoo DSP to Its Inner Circle

AdTech

+4

/

Jul 1, 2025

Netflix Adds Yahoo DSP to Its Inner Circle

Because nothing says “premium inventory” like your ad sitting next to a K-drama death scene.

David Sargant
David Sargant
Criteo Opens the Retail Media Tap – Programmatic Now on Aisle 3

Criteo

+2

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Jul 1, 2025

Criteo Opens the Retail Media Tap – Programmatic Now on Aisle 3

Because who doesn’t want to bid on digital shelf space like it's Black Friday at a DSP?

David Sargant
David Sargant
Mobile vs TV: The Attention Tug of War No One’s Winning

Programmatic

+2

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Jul 1, 2025

Mobile vs TV: The Attention Tug of War No One’s Winning

UK adults spend more time on their phones, but only TV makes them smile.

David Sargant
David Sargant
Meta’s New AI Toy Wants to Make Your Job Redundant

AdTech

+2

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Jul 1, 2025

Meta’s New AI Toy Wants to Make Your Job Redundant

Because who needs a creative team when you’ve got a button marked ‘Generate’?

David Sargant
David Sargant
The Trade Desk Goes Hollywood

AdTech

+3

/

Jul 1, 2025

The Trade Desk Goes Hollywood

Now starring: your client’s product, in literally any scene.

David Sargant
David Sargant
Subscriptions Rule, Display Drools

AdTech

+2

/

Jun 30, 2025

Subscriptions Rule, Display Drools

What happens when publishers start charging for content? Spoiler: It’s not your CPMs they care about anymore.

David Sargant
David Sargant
The Shift to AI-Native Marketing Technology: Inside the 2025 MarTech Overhaul

AdTech

+2

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Jun 30, 2025

The Shift to AI-Native Marketing Technology: Inside the 2025 MarTech Overhaul

No more assistants. AI's running the show. You just get to watch.

David Sargant
David Sargant
The Week Google Told Publishers to Pay Up or Shut Up

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Jun 30, 2025

The Week Google Told Publishers to Pay Up or Shut Up

Cannes was AI’s catwalk, but the real drama was in Google’s backroom deals.

David Sargant
David Sargant
Disney and Amazon's Power Play: The Programmatic Marriage We've Been Waiting For 🎯

AdTech

+2

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Jun 27, 2025

Disney and Amazon's Power Play: The Programmatic Marriage We've Been Waiting For 🎯

What happens when the House of Mouse meets the Everything Store?

David Sargant
David Sargant

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