Hola!
This week's biggest story sees Disney and Amazon joining forces in what might be the most significant programmatic partnership of the year. Pour yourself a cuppa - this one's worth reading about.
The Big Story: Disney + Amazon = Programmatic Paradise
Disney Advertising has properly thrown down the gauntlet with their latest move, partnering with Amazon Ads to integrate their DSP into Disney's Real-Time Ad Exchange (DRAX). According to Digiday's reporting, this isn't just another tech integration - it's a proper game-changer for programmatic targeting.
What's in the box: Premium inventory across Disney+, ESPN, and Hulu, now supercharged with Amazon's commerce and streaming insights
The clever bit: AWS clean rooms and Disney Compass integration for proper data enhancement
Why it matters: Finally, a way to combine Mickey's reach with Bezos's data smarts 🎊
Platform Updates That Caught Our Eye
StackAdapt's been busy in the lab, rolling out some proper impressive updates to their programmatic platform. The headline? They've gone and integrated email and a first-party Data Hub into their core offering.
New capabilities: Email campaigns now sit alongside programmatic channels, including display, video, CTV, and DOOH
The kicker: One unified workflow for all your media types (goodbye, tab switching!) 🔄
What's Next?
Both these developments point to a clear trend: the walls between different advertising channels are coming down faster than a house of cards in a hurricane. We're seeing proper integration of traditionally separate channels, and it's brilliant for efficiency.
Fancy staying ahead of these changes? Don't forget to forward this newsletter to your colleagues - they'll thank you for it!
Until next week,
David