👋 Hello media misfits

Hope your Cannes hangovers have finally worn off — because while you were nursing negronis and name-dropping "cohorts", the platforms were plotting.

Google went full freemium with Offerwall.
Amazon ghosted Posts like a bad Hinge date.
And the UK CMA decided it really doesn’t trust Google anymore.

Also, in case you missed it: subscriptions are now publishers’ main revenue stream, not display. It's 2025, darling. We’re post-banner.

🚀 Inside the Journal This Week

  • Google launches Offerwall to milk more money from content

  • Amazon kills off Posts — because nobody looked at them

  • Subscriptions now beat ads for publisher revenue

  • CMA goes after Google Search with new powers

  • Cannes Lions: AI everywhere, but humans still needed (for now)

This part’s locked. Obviously.

What did you think, we’d just give away our best insights to everyone? No, no — this is gated content. You want it? Pay the toll. And by “pay,” we mean type your email. Relax. 📨 It’s not a kidney. Just an inbox. Fill it in, get the goods, pretend you found it yourself. Much love.

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