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DSP

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The DSP War Just Went Nuclear

Criteo

+5

/

Jul 15, 2025

The DSP War Just Went Nuclear

Amazon, Google, Criteo – Who Wins The Power Grab?

David Sargant
David Sargant
Programmatic’s Not Dead, Just Evolving – and WARC Has the Receipts

DOOH

+2

/

Jul 14, 2025

Programmatic’s Not Dead, Just Evolving – and WARC Has the Receipts

Adland’s favourite scapegoat gets a glow-up, AI gets bossy, and DOOH gets its programmatic passport.

David Sargant
David Sargant
✉️ This Week in AdTech: 11/07/25

Newsletter

/

Jul 11, 2025

✉️ This Week in AdTech: 11/07/25

Programmatic’s getting a glow-up, CTV’s still in therapy, and Amazon DSP just became everyone’s favourite ex.

David Sargant
David Sargant
The DSP Land Grab – Retail’s New Programmatic Power Play

Retail

+2

/

Jul 10, 2025

The DSP Land Grab – Retail’s New Programmatic Power Play

Who needs loyalty cards when you’ve got DSPs printing money faster than a Tesco Clubcard double points weekend?

David Sargant
David Sargant
Disney+ Meets Downton – ITV and the Mouse Make it Official

Disney

+2

/

Jul 10, 2025

Disney+ Meets Downton – ITV and the Mouse Make it Official

Love Island meets Andor, Kardashians meet Karen Pirie – and yes, it's all legal.

David Sargant
David Sargant
India’s Influencer Industry Is Playing With Fire (And It’s Loving It)

AdTech

+2

/

Jul 10, 2025

India’s Influencer Industry Is Playing With Fire (And It’s Loving It)

Kofluence’s 2025 Risk Appetite Report says it loud – if you’re not courting controversy, you’re probably not trending...

David Sargant
David Sargant
Outdoor Advertising Just Body-Slammed Digital and TV

AdTech

+2

/

Jul 9, 2025

Outdoor Advertising Just Body-Slammed Digital and TV

Turns out that billboard you ignored on the way to Pret is doing more for your brand than your entire Meta strategy.

David Sargant
David Sargant
Meta Robs Apple’s AI Genius

Apple

+2

/

Jul 9, 2025

Meta Robs Apple’s AI Genius

Ruoming Pang ditches the Cupertino cult for Meta’s AGI funhouse—and the talent war just got personal.

David Sargant
David Sargant
Criteo Goes Full DSP: Retail Media Just Got a Whole Lot Spicier

AdTech

+2

/

Jul 8, 2025

Criteo Goes Full DSP: Retail Media Just Got a Whole Lot Spicier

Forget fixed rates—Criteo's auction-based retail media is here to shake the shelves.

David Sargant
David Sargant
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